It’s almost Saint Patrick’s Day, and everyone and their leprechaun is going green. In the sense of wearing a color, going green is easy, much like it is in the sense of just updating a label to look more eco-friendly. But what does it mean to truly “go green” and why do it?

As many of us are all too aware, modern beauty products have a history of waste and harmful chemicals. While we’ve come a long way from the lead-filled powder used in Queen Elizabeth I’s day (giving new meaning to the phrase drop-dead gorgeous…), companies today are still putting products on the shelf that aren’t exactly healthy for us or the environment. Some wary consumers have decided to forego beauty products entirely because of this, but if you love your beauty routine, take heart! Corporations have noticed that shoppers are fed up with excessively packaged poison and are increasingly offering cleaner, more natural, and sustainable products. A great beauty product can be a part of self care and a mood booster, and you don’t have to sacrifice it entirely to find sustainability.

All Natural. Sustainable. Eco. Enviro. Green. What do those words mean when on a label? Well, depending on who’s selling it…not much these days…